What are distribution channels
What are the different types of promotion methods
What are the different pricing strategies
What influences pricing decisions
What are extension strategies
What is Product Life Cycle and its importance
What is branding and why it is important
Why and How do businesses compete
What happens when market changes
What are the problems when growing your market abroad?
What is the impact of legal controls on marketing
How to develop a marketing strategy
What is technology's role in marketing?
What are the four marketing mix, and why are they important?
What is market research and why it is important
What is market segmentation, and why is it important?
What is the role of marketing
UNIT 3 - MARKETING
What is niche and mass marketing?