Search
IGBizStudies
May 4, 20211 min read
What is technology's role in marketing?
It has changed the shopping behaviour of consumers
350
IGBizStudies
May 4, 20211 min read
What are the four marketing mix, and why are they important?
Product, Price, Place and Promotion
640
IGBizStudies
May 4, 20212 min read
What is market research and why it is important
Market research aims to identify preferences and behaviours of customers and competitor's strategy
920
IGBizStudies
May 3, 20212 min read
What is market segmentation, and why is it important?
Market segmentation happens when your target market is segregated according to groups that represents market segments that have certain...
780
IGBizStudies
May 3, 20211 min read
What is the role of marketing
Identify, satisfy and anticipate consumer needs and wants
690
IGBizStudies
May 3, 20211 min read
What are communication barriers
Communication barriers occur when there are obstacles preventing clear and effective communication
890
IGBizStudies
May 3, 20211 min read
What are the methods of communication
Can be either through verbal, written or visual
770
IGBizStudies
May 3, 20212 min read
What is effective communication and its importance
Passing of information between one party to another
790
IGBizStudies
May 2, 20211 min read
What are the legal controls in employment and how does it effect businesses
Each country has different legal controls that are developed to suit each country's need In general, these legal controls involves; The...
3,4190
IGBizStudies
May 2, 20211 min read
What is redundancy
Redundancy involves terminating employment as they are no longer needed by the organization usually due to cost-cutting activities due to...
390
IGBizStudies
May 2, 20212 min read
What are the types of training and why it is important
There are three (3) types of training 1. Induction training 2. On-the-job training 3. Off-the-job training Induction Training Induction...
910
IGBizStudies
May 2, 20211 min read
What are trade unions and their roles
They represent employees to negotiate with employers through collective bargaining
700
IGBizStudies
May 2, 20211 min read
What are the different leadership styles and qualities of a manager
Autocratic, Democratic and Laissez-Faire
820
IGBizStudies
May 2, 20211 min read
How to increase job satisfaction
Job enlargement, job rotation, job enrichment, team working
660
IGBizStudies
May 2, 20211 min read
How are employees motivated?
Through financial or non-financial rewards
840
IGBizStudies
May 2, 20211 min read
What is motivation and why it is important
Motivation is an employees aspirations to do a good job at their work.
830
IGBizStudies
May 1, 20211 min read
What is the purpose of business activity?
To combine and organise scarce productive resources to produce goods and services to fulfil the needs and wants of consumers
5020
IGBizStudies
May 1, 20212 min read
What is a business plan and its importance
A business plan is a document that contains information on how to start and run a business
1650
IGBizStudies
May 1, 20212 min read
Why do businesses fail?
Poor entrepreneurial skills, lack of planning and research, failure to obtain financing, wrong location for the business
1180