What is branding and why it is important
Why and How do businesses compete
What happens when market changes
What are the problems when growing your market abroad?
What is the impact of legal controls on marketing
How to develop a marketing strategy
What is technology's role in marketing?
What are the four marketing mix, and why are they important?
What is market research and why it is important
What is market segmentation, and why is it important?
What is the role of marketing
What are communication barriers
What are the methods of communication
What is effective communication and its importance
What are the legal controls in employment and how does it effect businesses
What is redundancy
What are the types of training and why it is important
How are employees recruited?
What are trade unions and their roles
What are the different leadership styles and qualities of a manager