O'Level  &

A brand gives an identity to a company that is distinct from other companies selling a similar product or service. A good brand can...

Competition drive business growth and can benefit consumers. They can also; Increase customer base and loyalty Increase revenue and sales...

It will change market trend and create new opportunities for business as spending patterns of consumer changes. Market trend changes all...

The risk of failing due to language barriers, cultural differences, legal and foreign exchange risk

It is different in each country

By identifying SWOT and combining the four marketing mix element

It has changed the shopping behaviour of consumers

Product, Price, Place and Promotion

Market research aims to identify preferences and behaviours of customers and competitor's strategy

Market segmentation happens when your target market is segregated according to groups that represents market segments that have certain...

Identify, satisfy and anticipate consumer needs and wants

Communication barriers occur when there are obstacles preventing clear and effective communication

Can be either through verbal, written or visual

Passing of information between one party to another

Each country has different legal controls that are developed to suit each country's need In general, these legal controls involves; The...

Redundancy involves terminating employment as they are no longer needed by the organization usually due to cost-cutting activities due to...

There are three (3) types of training 1. Induction training 2. On-the-job training 3. Off-the-job training Induction Training Induction...

Internally and externally

They represent employees to negotiate with employers through collective bargaining

Autocratic, Democratic and Laissez-Faire