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Why should a business be ethical
Ethical businesses are more favoured by consumers
IGBizStudies
Jul 8, 20212 min read
302
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What is meant by ‘brand name’?
Oct/Nov 2018 Version 11 - 3(a)
IGBizStudies
Jun 14, 20211 min read
15
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Define ‘brand image’
May/June 2020 Version 11 - 3(a)
IGBizStudies
Jun 14, 20211 min read
8
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What is branding and why it is important
A brand gives an identity to a company that is distinct from other companies selling a similar product or service. A good brand can...
IGBizStudies
May 5, 20211 min read
86
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