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IGBizStudies
May 5, 20212 min read
What are the different pricing strategies
For cost-based, competitive and demand-based method The different pricing strategies; Cost-based pricing Competitive pricing Destruction...
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IGBizStudies
May 5, 20212 min read
What influences pricing decisions
The three (3) major factors influencing pricing decisions are cost, supply and demand Cost refers to the cost of production, which...
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IGBizStudies
May 5, 20211 min read
What are extension strategies
Extension strategies help prolong the sales and profit of matured products They include; New versions of existing products, with...
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IGBizStudies
May 5, 20212 min read
What is Product Life Cycle and its importance
Product Life Cycle is the process a product would undergo during their existence in the market. It starts with; Launch Growth Maturity...
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IGBizStudies
May 4, 20211 min read
Why and How do businesses compete
Competition drive business growth and can benefit consumers. They can also; Increase customer base and loyalty Increase revenue and sales...
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IGBizStudies
May 4, 20212 min read
What happens when market changes
It will change market trend and create new opportunities for business as spending patterns of consumer changes. Market trend changes all...
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IGBizStudies
May 4, 20212 min read
How to develop a marketing strategy
By identifying SWOT and combining the four marketing mix element
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IGBizStudies
May 4, 20211 min read
What is technology's role in marketing?
It has changed the shopping behaviour of consumers
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IGBizStudies
May 4, 20211 min read
What are the four marketing mix, and why are they important?
Product, Price, Place and Promotion
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IGBizStudies
May 3, 20211 min read
What is the role of marketing
Identify, satisfy and anticipate consumer needs and wants
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