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IGBizStudies
Jun 13, 20211 min read
Identify and explain one advantage and one disadvantage of advertising in a national newspaper
Feb/March 2019 Version 12 - 3(c)
150
IGBizStudies
May 5, 20212 min read
What are the different types of promotion methods
There are above-the-line and below-the-line promotions Above-the-line Promotion Above-the-line promotion uses newspapers, radio,...
2180
IGBizStudies
May 5, 20212 min read
What influences pricing decisions
The three (3) major factors influencing pricing decisions are cost, supply and demand Cost refers to the cost of production, which...
790
IGBizStudies
May 5, 20211 min read
What are extension strategies
Extension strategies help prolong the sales and profit of matured products They include; New versions of existing products, with...
1890
IGBizStudies
May 5, 20212 min read
What is Product Life Cycle and its importance
Product Life Cycle is the process a product would undergo during their existence in the market. It starts with; Launch Growth Maturity...
720
IGBizStudies
May 4, 20211 min read
What is the impact of legal controls on marketing
It is different in each country
2,2730
IGBizStudies
May 4, 20212 min read
How to develop a marketing strategy
By identifying SWOT and combining the four marketing mix element
480
IGBizStudies
May 4, 20211 min read
What is technology's role in marketing?
It has changed the shopping behaviour of consumers
350
IGBizStudies
May 4, 20211 min read
What are the four marketing mix, and why are they important?
Product, Price, Place and Promotion
660
IGBizStudies
May 3, 20211 min read
What is the role of marketing
Identify, satisfy and anticipate consumer needs and wants
700