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Identify and explain one advantage and one disadvantage of advertising in a national newspaper
Feb/March 2019 Version 12 - 3(c)
IGBizStudies
Jun 13, 20211 min read
16
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What are the different types of promotion methods
There are above-the-line and below-the-line promotions Above-the-line Promotion Above-the-line promotion uses newspapers, radio,...
IGBizStudies
May 5, 20212 min read
224
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What influences pricing decisions
The three (3) major factors influencing pricing decisions are cost, supply and demand Cost refers to the cost of production, which...
IGBizStudies
May 5, 20212 min read
85
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What are extension strategies
Extension strategies help prolong the sales and profit of matured products They include; New versions of existing products, with...
IGBizStudies
May 5, 20211 min read
193
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What is Product Life Cycle and its importance
Product Life Cycle is the process a product would undergo during their existence in the market. It starts with; Launch Growth Maturity...
IGBizStudies
May 5, 20212 min read
74
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What is the impact of legal controls on marketing
It is different in each country
IGBizStudies
May 4, 20211 min read
2,351
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How to develop a marketing strategy
By identifying SWOT and combining the four marketing mix element
IGBizStudies
May 4, 20212 min read
49
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What is technology's role in marketing?
It has changed the shopping behaviour of consumers
IGBizStudies
May 4, 20211 min read
36
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What are the four marketing mix, and why are they important?
Product, Price, Place and Promotion
IGBizStudies
May 4, 20211 min read
66
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What is the role of marketing
Identify, satisfy and anticipate consumer needs and wants
IGBizStudies
May 3, 20211 min read
71
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