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What are profitability ratios
There are three (3) profitability or performance ratios. Gross profit margin, profit margin and return on capital employed.
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May 27, 20211 min read
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Revenue, cost and profit in income statement
How to calculate and use information on revenue, cost and profits in income statements 1. Revenue - Total sales 2. Cost of sale - Total...
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May 27, 20212 min read
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What is cash-flow and its importance
Cash is needed to pay business expenses. Cash flow describes how a business receives cash (cash inflow) and spends it (cash outflow).
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May 26, 20211 min read
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What is productivity and efficiency and why it is important
Productivity is the measurement of the amount of output a unit of input could produce. They are measured using the following formulas...
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May 25, 20211 min read
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What influences pricing decisions
The three (3) major factors influencing pricing decisions are cost, supply and demand Cost refers to the cost of production, which...
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May 5, 20212 min read
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What are extension strategies
Extension strategies help prolong the sales and profit of matured products They include; New versions of existing products, with...
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May 5, 20211 min read
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What is Product Life Cycle and its importance
Product Life Cycle is the process a product would undergo during their existence in the market. It starts with; Launch Growth Maturity...
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May 5, 20212 min read
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What is branding and why it is important
A brand gives an identity to a company that is distinct from other companies selling a similar product or service. A good brand can...
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May 5, 20211 min read
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Why and How do businesses compete
Competition drive business growth and can benefit consumers. They can also; Increase customer base and loyalty Increase revenue and sales...
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May 4, 20211 min read
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How to measure the size of a business?
Size of capital employed, market share, revenue/output volume, number of employees
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Apr 29, 20212 min read
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What is opportunity cost
Opportunity cost happens when we forgo an alternative activity or use of resources to produce goods and services. The benefits from...
IGBizStudies
Apr 27, 20212 min read
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