Syllabus Overview
This section includes the role of marketing, the distinctions between niche and mass markets and the techniques of market segmentation. The methods and importance of market research are covered. The central role of the marketing mix, i.e. the four Ps, is made clear. Marketing strategies to influence consumer decisions at home and in new foreign markets are the final topics in this section. Marketing, competition and the customer
What is the role of marketing?
What happens when market changes?
Why is market segmentation important?
Market research
Why is market research important?
How to read market research reports?
Marketing mix
What are the four marketing mix?
Product
Price
Place
Promotion
What is technology’s role in marketing?
Marketing strategy
How to develop and marketing strategy?
What is the impact of legal controls to marketing?
What are opportunities growing your market abroad?
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REFERENCE
Syllabus Cambridge IGCSE™ Business Studies 0450 by CAIE
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